service integration

Imparts to the user the experience of one seamless, composite service instead of separate services, by way of additional functionality that binds them together.
For example, IPTV and VoIP service where the viewer’s IPTV screen displays “Mom“ over the current program and the sound mutes while the incoming call from Mom is delivered to the target device (e.g., house phone). Or as another example, a caller’s yellow pages web query for nearby Thai restaurants leads to a reservation confirmed with the chosen restaurant with caller preferences (e.g., no smoking), and the reservation and directions downloaded to the caller’s Personal Digital Assistant (PDA)/calendar.